CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
ABSTRACT: This study examine the effects of corporate reputation and marketing performance of the alcoholic beverage industry in port harcourt. An extensive literature were reviewed in the cause of this research. 120 copies of questionnaire were designed and administered to respondents, 100 were retrieved from the respondents. Data gotten through the use of questionnaires were analysed with the simple percentage method of analysis while the hypotheses were tested with the Pearson correlation statistics through the help of statistical packaged for social sciences (SPSS). The researcher concluded that there is no positive and significant relationship between the dimensions and measures. The researcher recommended that management of organization should endeavour to always prioritize corporate reputation management in the day to day operations and also the management of manufacturing companies should be socially responsive to their environment and communities of operations. They should always set performance standard through supervisors, in which employees who meet or exceed the set standard should be rewarded.